Overview
This toolkit is designed to help member organizations engage fully with the HPA-OHT Pride Month initiative, supporting the 2SLGBTQIA+ community and promoting inclusivity, diversity, and anti-racism. It includes communication templates, social media assets, posters, and guidelines to ensure consistent messaging and participation in the upcoming Pride festivals in June. As a member organization, you and your staff are invited to join us in celebration and solidarity under the collective banner of HPA-OHT.
1. Key Dates and Events
Regional Pride Festivals
Join us for two exciting Pride celebrations:
Stratford Pride Festival: Sunday, June 1, 2025
March starts at 1pm from Tom Patterson Theatre, followed by the festival at Upper Queen’s Park. A vibrant day full of festivities celebrating diversity and community visibility.Goderich Pride Festival: Saturday, June 7, 2025
9am – 5pm at Courthouse Square. Enjoy drag performances, live music, an artisan market, and a family pride area. A magical day of celebration for all ages, promoting inclusivity and fun!
Come celebrate with us at either or both events!
2. How to Get Involved
Festival Participation:
- Join HPA-OHT in the festivities. We’ll have a booth at both events where you can interact with the community, share resources, and help amplify the message of inclusion.
- Wear Pride colours and represent your organization under the collective HPA-OHT banner to show your solidarity and pride for the 2SLGBTQIA+ community.
3. Communication Templates
Internal Communication Template
Subject: Pride Month 2025: Get Involved with HPA-OHT!
Dear Team,
We are excited to announce that HPA-OHT will participate in the upcoming Pride Festivals this June. Please join us to celebrate and support the 2SLGBTQIA+ community by marching under the HPA-OHT banner.
Please mark your calendars:
- Stratford Pride Festival: June 1, 2025
- Goderich Pride Festival: June 7, 2025
We’ll have a booth at both events, and we would love to have you join us. Please let us know if you are interested in volunteering or marching with us.
Best,
[Your Name]
[Your Role]
Social Media Post Template
Instagram/Facebook/Twitter Post:
📢 Join Us at the Pride Festivals! 🌈
This June, HPA-OHT is marching in solidarity with the 2SLGBTQIA+ community at Pride events in Stratford and Goderich. We are committed to celebrating diversity, fostering inclusivity, and addressing systemic inequities.
📅 Dates:
- Stratford Pride Festival: June 1, 2025
- Goderich Pride Festival: June 7, 2025
Join us and make your voice heard! 💪🏽 Represent your organization under the collective HPA-OHT banner. #HPAOHTPride #PrideMonth #2SLGBTQIA #InclusionMatters
Call to Action for Social Media
Encourage members to share their photos and stories during the Pride festivals and tag #HPAOHT on social media to amplify our collective message of inclusion!
4. Digital Assets
Poster
Purpose: To encourage both staff and public participation in the Pride Festivals.
Format: PDF, A3-size
Design Elements: HPA-OHT logo, Pride flags, call to action, and key event details.
Download the Poster: Pride Participation Poster
Social Media Image
Purpose: For sharing on social media to promote Pride participation.
Download the Social Media Image: Pride Participation Banner
5. Messaging Guidelines
Key Messages for Consistency:
- Support the 2SLGBTQIA+ Community: “Let’s stand together in Pride and support the 2SLGBTQIA+ community. Your presence makes a difference.”
- Commitment to Inclusion & Anti-Racism: “We are committed to creating a healthcare system that reflects the diversity and needs of the communities we serve.”
- Empowerment & Visibility: “Every voice counts in the fight for equality. Show your pride, support your community.”
Tone and Voice:
- Positive, empowering, and inclusive.
- Respectful and affirming language, especially for gender identity and sexual orientation.
6. How to Share Resources at the Festivals
HPA-OHT will provide resources for distribution at the Pride Festivals. This includes:
- Flyers and pamphlets highlighting HPA-OHT’s commitment to EIDA-R initiatives.
- Brochures on healthcare services for the 2SLGBTQIA+ community.
Staff Guidelines for Engaging with the Public:
- Be friendly, approachable, and knowledgeable about HPA-OHT’s initiatives and the importance of Pride Month.
- Share stories, distribute materials, and engage in conversations about inclusivity and healthcare for marginalized communities.
